Website owners looking to update their website often aren’t clear on the value they would get out of it. Taking an existing website and updating it with emphasis on improvement often leads to a return on the work put in. This in turn could mean more website visitors, more products sold, or clients from your website.
In the following blog post, we’ll be going over our top reasons to update your website.
1. Improve Your Website Image
When people visit your site, they consider it to be an impression of the quality of work you put out. When your website looks professional and is stacked with valuable information, users will view you as an authority and expert in your field of work.
Moreover, if the site seems ineffectively planned, disorganized, or outdated — they’ll make similar presumptions about the quality you produce. Your website should feature your whatever it is that you’re doing, and the design behind that should look pleasant and consistent.
Take a moment to go through your website. Step into the shoes of someone visiting it for the first time, and make changes where needed. If something isn’t helping you reach your goals for the website, get rid of it!
It makes sense to remove or refresh outdated content. As websites develop and grow, it’s common to see that specific parts of the site simply aren’t functioning any longer or are getting to be obsolete.
2. Review Your Content
A website update can offer you the chance to re-address how you speak with every one of your visitors. This in turn allows you to compose straightforward content that’s on target and more effective. In the modern “go faster and faster” world, you only have 2 -4 seconds to engage new visitors.
The content on a website needs to be viewed as the most significant thing, as it helps in deciding how useful a site is. A crisp and one-of-a-kind website is a substantial factor in urging people to return to your site all the more frequently.
3. SEO & Website Upgrading
Like your website, your marketing and SEO could be needing a revive. If you don’t update your website, it’s sure to tumble down in the SERPS. Search engines deem sites with the newest content as most valuable.
Your content may be gold, yet, if it’s the same content that was posted five years back, the web index crawlers won’t see it as relevant any longer. By not updating your site, search engines won’t push it to people when they search for things related to what you do!
A website update additionally allows you to re-evaluate your keyword targeting and the overall conversion rate of your website. How people inquiry and how they use your site has changed significantly in the past few years. Even more so with the surge of cell phone and mobile devices use.
4. Mobile Friendly-ness
The average person is on their cell phones for at least two hours each day, twice the amount of time on desktops and PCs. If you factor that reality with Google’s April 21st mobile-friendly update, by overlooking mobile users you miss out on potential visitors using your website.
It’s now more common to focus on mobile design because that’s where nearly 50% of users will come from — this is called your responsive design.
Responsive web design is an accumulation of design strategies that allow a website to flex and adjust to the span of the screen that it’s seen on. Somebody opening your site on a little cell phone could be shown a similar website as an individual opening it on their PC, and so forth. For some websites that sell online, it might even make more sense to plan your site around being responsive to maximize sales.
Take everything into account. If you haven’t updated your website in some time, the odds are that you might be driving mobile users or potential clients away.
5. Website Speed
Your website’s loading time is the main reason for whether a user decides to either stay or leave your website. Kissmetrics distributed an excellent infographic regarding the matter. We urge you to utilize a speed tool like YSlow, Google Page Speed Insights, or Pingdom and discover how long your site takes to load.
If your score isn’t too well, you have to re-evaluate the elements on your website that hinder it from getting a better score. The size of pictures and code can frequently be a factor.
40% of people abandon a website that takes more than 3 seconds to load.~ Sean Work, former Director of Marketing at Kissmetrics
6. Content Management
You need to have the option to update your website yourself, plain and simple. A website built on a CMS like WordPress makes it simple to manage your site. It generally stays away from any chaotic coding, and you mainly type in what you want your website to display.
You can add to or switch your content depending on your particular objectives, while continually optimizing your site. Website owners should continuously attempt to improve their sites.
This means keeping format structures crisp, updating online blogs, keeping imagery fresh, and pushing out timely promotions and advertisements.
The above information features the most important things to pay special attention to when you consider updating your website. There is no doubt that having a grade A+ website is what differentiates those who “make it” online, and those who don’t. If you’ve decided that you want to update your website, check out the blog we wrote about actually doing it.