The process for website redesign can be painful if you aren’t familiar with how the whole process works. There are a couple of straightforward pieces of advice you can take to make the entire task a lot less complicated, quicker, and increasingly more effective. Take a look at these six stages for a productive and meaningful website redesign.
Stage 1: The Overview
It’s vital to assess your current website to decide if the content on the page ought to be kept, refreshed, or disposed of. Figure out what is working and what isn’t. See what the benefits and shortcomings of your current website are, and benchmark your website’s measurements and analytic data. To begin, use something like Google Analytics to get a general idea.
Stage 2: Setting Goals
Try to envision your objectives and what you picture the final product to be. Are you merely searching for a professional website, or would you say you want to get more leads and sales? Whatever your objectives are, you should be clear to make a website redesign strategy that lives up to your desires.
Stage 3: Strategy & Planning
Next, your website redesign company (pssst, like ours) will lay out a strategy to accomplish your objectives, depending on the goals you set earlier. If you’re hoping to build up a professional looking website, look at websites similar to yours. Make sure to also look at sites you like outside your industry to get a broader perspective on the look and feel that you want. Examine your website needs and create a plan for your content to tend to the pain points and educational needs of your target audience. You should also ensure it is introduced in a captivating way that can also support expansion and changes.
If your goal is to generate leads, your redesign should focus on designing with lead generation strategies. For example: use pay per click, SEO, email advertising, content promoting, TV, radio, and event marketing to help you achieve your lead generation goals.
“Web design is not just about creating pretty layouts. It’s about understanding the marketing challenge behind your business.”
Stage 4: Project Assessment
In light of your website goals, expectations like the scope of work or deliverables in the website redesign process should be laid out. Assign different tasks to be accomplished, and if you’re having a company do it, they should have different groups working together. For instance: content, graphics, back-end coding, and so on. The main takeaway from this stage would be to look at things from an actionable standpoint. It’s “who is going to do this” not “how will this come to be.”
Stage 5: Redesign Implementation
Here your website redesign will finally get the opportunity to get some traction, whether that’s done by you individually or by a company you hire. At this stage, you will see sitemaps, wireframes, mockups, and so on for input. Any essential changes are made to move the procedure along. This would be your essentially be your baby steps. You’d want to approach things slowly and question the purpose of each element that you add to the website.
Stage 6: Final Review and Launch
The last piece of the website redesign process is testing the recently created site. At this stage, you check the site to make sure that it’s functioning, error-free, and that any contact forms, widgets, etc. work. Most importantly, you should make sure the website works over all browsers and mobile devices consistently. Once everything gets a green light and everything looks great, the site should be complete and be ready for use online!
A website redesign can be overwhelming with all the changes being made. But essentially, at the end of this step-by-step website redesign process, you are guaranteed to get a website you’ll love!
If this process seems daunting, consider contacting us! Our team specializes in website “upgrades” or redesigns.